Top 5 Reference Apps Performance in New Zealand Q4 2022

In the fourth quarter of 2022, the top 5 reference apps in New Zealand exhibited diverse performance trends across downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive overview of these trends.

Google Translate maintained a consistent weekly download range, ending the quarter with approximately 2K downloads. The app's weekly active users fluctuated slightly but remained robust, peaking at nearly 98K in mid-December.

Bible saw a steady download rate throughout the quarter, averaging around 700 to 800 downloads per week and spiking to over 1K in the final week of December. The app's active user base experienced minor variations, ending the quarter with approximately 62K active users.

Sky Guide showed significant fluctuations in downloads and revenue. Weekly downloads ranged from 200 to over 800, with a notable peak in the last week of December. Revenue also varied, peaking at around $260 in late October and surging to nearly $200 in the final week of December. Active users mirrored these trends, reaching a high of nearly 1K at the end of the quarter.

Night Sky experienced similar fluctuations. Downloads ranged from around 200 to 550 weekly, with a peak in the last week of December. Revenue saw a substantial increase, peaking at approximately $500 in the same week. Active users showed a gradual increase, ending the quarter with nearly 900 users.

MyHeritage: Family Tree & DNA had a notable spike in downloads mid-quarter, reaching over 1K in early December. Weekly revenue varied, peaking at approximately $1.3K in early October and around $920 in the final week of December. Active users increased significantly, peaking at nearly 1.7K at the end of November before stabilizing around 1K by the end of December.

For more detailed insights and trends, visit Sensor Tower.